Athlen

For solo coaches, everywhere

Less admin. More coaching.

One app for your bookings, your clients and your money. Built for solo sport, yoga and meditation coaches.

Free forever. No credit card. Upgrade only when you grow.

Made with solo coaches who'd rather be coaching.

  • Yoga
  • Sport
  • Meditation
  • Pilates
  • Mindfulness

Works with the calendar you already use.

  • Google Calendar
  • Outlook
  • Apple Calendar

Tracks payments without touching them.

Your clients pay you the way they always have. Bit, Bizum, e-transfer, cash, PayPal, Stripe Link. We just keep the record.

Bit · Bizum · e-Transfer · PayPal · Stripe Link · Apple Pay · Cash · Bank transfer

Everything a solo coach needs. Nothing more.

One app instead of five subscriptions. Built around the way solo coaches work, not the way studios do.

01 Bookings

A booking page that doesn't feel like one.

A public page at your slug. Fast on mobile. Synced both ways to the calendar you already keep.

  • Two-way sync with Google, Outlook and Apple Calendar.
  • Buffer time, capacity and cancellation rules. Set once.
  • Group sessions with a waitlist. Online sessions get a video link automatically.
  • Embed it on your site, or run it on your own domain.
athlen.app/maya-yoga/book
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9:00
10:30
16:00
Hatha Yoga · 60 min · $80

02 Clients

A client list that does the noticing for you.

Profiles, intake forms, packs, subscriptions, journals, check-ins. One screen, sortable, and quiet when it should be.

  • Intake forms you can edit. Send a link, the answers come back.
  • Packs, memberships, custom per-client prices. Tracked, not processed.
  • Weekly check-ins: five sliders and a journal line. Plus per-session notes.
  • Goals you can mark achieved. Quiet clients you can win back in two taps.
app.athlen.app/clients
Maya R.12 sessions · $1,240 LTV
Active
Lucas A.12 sessions · $1,240 LTV
At risk
Camille P.12 sessions · $1,240 LTV
Active
Noa B.12 sessions · $1,240 LTV
New
app.athlen.app/money
Cash-in (30d)
$8,420
+12% vs prior
Outstanding
$340
3 unpaid
Run-rate
$9.1k
monthly
Revenue · last 12 weeks
Weekly

03 Money

See the money without holding it.

Four dashboards: Money, Clients, Calendar, Growth. Every number opens up to the rows behind it.

  • Cash-in, outstanding, LTV, run-rate, forecast.
  • Mark a session paid in one tap. Refund in two. Nudge a slow payer in three.
  • CSV export in your locale's date and currency, on every page.
  • Your clients pay you the usual way. We keep score.

04 Languages

Speaks your client's language. Even right to left.

Every screen and every email gets translated. A Spanish coach with a Hebrew client? She books in Spanish, the confirmation goes out in Hebrew.

  • Right-to-left Hebrew, built in. Not bolted on.
  • Currency per coach. Time zones correct everywhere, daylight saving included.
  • A WhatsApp button on every reminder, pre-filled in the recipient's language.
  • Date and number formats locale-correct, everywhere they appear.

English

עברית

Español

Français

05 Communication

The small touches that keep clients.

On-time reminders. Editable templates. A chat thread per client, with voice notes. Small things, big retention.

  • 24-hour email and SMS reminders on Pro. Twilio inside.
  • A chat thread per client. Text, photo, voice.
  • Email and SMS templates you can edit, per language.
  • Install on iOS or Android as a PWA. Push notifications included.
app.athlen.app/chat/maya-r
How are you feeling about Sunday's class?
Voice note
Sounds great — see you at 10!

What you get back.

Numbers from our private beta. We'll keep them honest as we grow.

3 hrs
back every week
less admin, more coaching
12 min
from signup to live link
median for new coaches
1
screen, not five tabs
Calendar, clients, money, chat, notes — together
0%
fee on your revenue
we never touch your clients' money

Up and running in under an hour.

No onboarding call. No migration drama. Three steps.

  1. 012 minutes

    Sign up. Set your hours.

    Pick a country, a language and a currency. Add your first service. That's the wizard.

  2. 025 minutes

    Connect your calendar. Share your link.

    Google, Outlook or Apple. Both directions. Drop the link in your bio today.

  3. 03Day to day

    Track every session. Get paid faster.

    One tap to mark a session paid. Watch your dashboards fill in on their own.

What our coaches told us.

Names abbreviated by request during private beta.

Before Athlen, I had three Google Sheets and a sticky note for who'd paid. Sunday morning is for my own practice now.
Maya R.Yoga teacher · Tel Aviv
Calendly did my calendar. A spreadsheet did my money. Athlen does both. It tells me a client's gone quiet before I notice.
Lucas A.Strength coach · Madrid
The weekly check-ins are a quiet superpower. I see my students' stress and sleep weeks before they bring it up.
Camille P.Meditation teacher · Paris

Built around the way you coach.

Free for 14 days. No card. Two-click cancel.

Pricing that grows with you.

Free until it gets too small. Pro when it does.

Free

$0/month

Free, forever

Run a small practice end-to-end, no card required.

Start free
  • Up to 4 clients
  • Up to 2 services
  • Booking page on athlen.app
  • Email reminders, packs, dashboards & chat
  • Intake forms and custom per-client pricing

Pro

Most popular
$29/month

≈ ₪107 · €27 · CA$40

Unlimited everything, on your own domain.

Upgrade to Pro
  • Unlimited clients and services
  • Your booking page on your own custom domain
  • CSV export on every dashboard
  • Everything that's in Free
  • Priority email support
  • Cancel anytime — keep your data

Studio

$49/month

≈ ₪107 · €27 · CA$40

For studios with a brand and a team.

  • Everything in Pro
  • Multi-coach team accounts
  • White-label client portal
  • Multi-currency display for international clients
  • Priority chat support

Compare every feature.

FeatureFreeProStudio
ClientsUp to 4UnlimitedUnlimited
ServicesUp to 2UnlimitedUnlimited
Public booking page
Two-way Google · Outlook · Apple sync
Custom domain
Intake forms
Packs & subscriptions
Custom per-client pricing
Analytics dashboards
CSV export everywhere
In-app chat with voice notes
Editable email templates
White-label client portal
Multi-currency display
Multi-coach team accounts
SupportEmailPriority emailPriority chat

Not sure yet? Start free. Pay when it earns you back.

Start free

Billed in USD

Real questions from real coaches.

Yours isn't here? Email hello@athlen.app. We read every one.

Do you process payments?

No. Your clients pay you the way they always have. Bit, Bizum, e-transfer, cash, PayPal, Stripe Link — whatever works where you are. We just record each payment so your dashboards stay honest.

What do I actually get on the Free plan?

Every feature except a custom domain and CSV export — capped at 4 clients and 2 services. Booking page, email reminders, packs, dashboards, in-app chat, intake forms, custom per-client pricing. It's a real product, not a trial. No card asked for at signup, no clock ticking down.

What flips when I upgrade to Pro?

The caps come off (unlimited clients and services), you can point your own domain at your booking page, and you unlock CSV export on every dashboard. Same app, same data — just bigger and on your URL.

Can I use my own domain?

Yes, on Pro. Point a CNAME at us. SSL gets provisioned in about five minutes. The Free plan uses athlen.app/c/yourname instead — coaches typically only need the custom domain once they're growing past four clients.

Right-to-left Hebrew really works?

Every screen, every email, every dashboard. We have an ESLint rule that won't let us ship LTR-only code, so RTL bugs can't slip through. Same care goes into Spanish and French.

Will my Google Calendar stay in sync?

Yes, both ways. Bookings from Athlen show up in Google, Outlook or Apple. Events you create there become busy blocks here. Conflicts get flagged. Free or Pro — same sync.

What if I cancel Pro?

You drop back to Free. Your data stays exactly where it is. If you've grown past the 4-client / 2-service caps, you can keep using everything you already had — you just can't add new ones until you archive some or re-subscribe. No retention call. No hoop-jumping.

Is this for studios?

We're building a Studio plan for that — multi-coach teams, white-label client portal, multi-currency. It's marked Coming Soon on the pricing page; email hello@athlen.app to get in line. Until it ships, studios with multiple coaches should use Mindbody or Punchpass. We're great at one thing: making solo coaches' lives easier.

From the founder

We spent six months sitting with solo coaches in four cities. Almost all of them were running their practice across four tabs, two calendars and a spreadsheet. Athlen is what we wanted to put on their desks. Built with their feedback, in their languages, with no fees on revenue we never touch.

Dan ChetritFounder, Athlen