Legal
Terms of Service
Effective May 14, 2026
These Terms of Service (“Terms”) govern your access to and use of the Athlen software-as-a-service platform, including the website at athlen.app, the coach dashboard, public booking pages, the client portal, and related services (collectively, the “Service”), provided by Athlen App, Inc., a Delaware corporation (“Athlen,” “we,” “us,” or “our”). By creating an account or otherwise using the Service, you agree to these Terms. If you do not agree, do not use the Service.
1. Who can use Athlen
The Service is built for self-employed coaches and small studios (yoga, sport, meditation, and similar disciplines) operating professionally. To use the Service you must:
- be at least 18 years old and able to enter into a binding contract;
- be using the Service for legitimate business purposes (whether as a sole proprietor, independent contractor, or registered business);
- not be barred from receiving services under U.S., Israeli, or other applicable law.
You are responsible for everything that happens under your account, including the actions of any team members or clients you grant access to.
2. Accounts and security
You must provide accurate information when you sign up and keep it current. We authenticate accounts with email magic links and server-side sessions; you are responsible for keeping your inbox and devices secure and for notifying us at support@athlen.app if you suspect unauthorized access. We may require additional verification before restoring access to an account showing signs of compromise.
3. What the Service does — and does not do
Athlen helps you, the coach:
- publish a booking page and accept bookings from your clients;
- manage clients, services, sessions, and intake forms;
- send reminder and confirmation emails (and SMS where enabled);
- track payments your clients owe you and mark them paid;
- sync sessions with your connected Google Calendar.
Athlen does not process payments between you and your clients. Athlen records payment status and surfaces free-text payment instructions you configure (e.g., Bit, Venmo, bank transfer, in-person cash). You are the merchant of record for everything you sell to your clients; you are solely responsible for collecting funds, issuing invoices and receipts, charging applicable taxes (including VAT/Israeli VAT and U.S. sales tax where it applies), refunds, and chargebacks. Athlen has no contractual or financial relationship with your clients.
4. Your content and your clients' data
You retain all rights to the content you upload to the Service, including your profile, services, photos, intake forms, and the records you maintain about your clients (collectively, “Your Content”). You grant Athlen a worldwide, non-exclusive, royalty-free license to host, copy, transmit, display, and process Your Content solely as needed to provide and improve the Service.
You are the controller of your clients’ personal data; Athlen processes that data on your behalf as your processor under our Privacy Policy. You represent and warrant that you have a lawful basis (including any required consent under the Israeli Privacy Protection Law, 5741-1981, the EU/UK GDPR where applicable, and U.S. state privacy laws) to load each client’s information into Athlen and to send them booking, reminder, and marketing communications through the Service.
5. Acceptable use
You agree not to use the Service to:
- violate any law, infringe anyone’s rights, or harm minors;
- sell or arrange services that are illegal in your jurisdiction or your client’s jurisdiction;
- send spam, deceptive, or unsolicited bulk messages, or use the Service to harass any person;
- upload malware; probe, scan, or attempt to breach the Service; bypass rate limits, access controls, or quotas;
- scrape the Service, reverse engineer it, or use it to train a machine-learning model that competes with Athlen;
- misrepresent your identity, your credentials, or the nature of the services you offer.
6. Plans, billing, and refunds
Athlen is offered in a Free tier and a Pro tier. Paid subscriptions are billed in U.S. dollars on a recurring (monthly or annual) basis through our payment processor, Stripe, Inc. By starting a paid plan you authorize Athlen and Stripe to charge your payment method for the current and successive billing periods until you cancel.
- Cancellation. You may cancel at any time from the account settings. Cancellation takes effect at the end of the current billing period; the Service remains available until that date.
- Refunds. Fees already paid are non-refundable except where required by applicable law or where Athlen otherwise expressly agrees in writing. Partial months are not refunded.
- Taxes. Fees are exclusive of taxes; you are responsible for any sales, use, VAT, or similar taxes that apply to your subscription.
- Price changes. We may change pricing on notice of at least 30 days before the start of your next billing period.
- Failed payment. If a charge fails, we may retry, downgrade your account to the Free tier, or suspend access until the balance is paid.
7. Third-party integrations
The Service can connect to third-party tools you choose to use, such as Google Calendar, Resend (for email delivery), and providers for video conferencing or SMS. Your use of those tools is governed by their own terms. We are not responsible for third-party services, but we will tell you what data is shared and why (see the Privacy Policy).
8. Athlen's intellectual property
Athlen, the Athlen name and marks, the Service, and all underlying software, designs, and content (other than Your Content and your clients’ data) are owned by Athlen App, Inc. or its licensors. We grant you a limited, non-exclusive, non-transferable, revocable license to use the Service per these Terms. You receive no other rights, by implication or otherwise.
Feedback you choose to send us about the Service is non-confidential, and we may use it without restriction or compensation to you.
9. Suspension and termination
You may terminate your account at any time. We may suspend or terminate your access (a) for material breach of these Terms (including the Acceptable Use section), (b) if required to comply with law, (c) for non-payment, or (d) if your account poses a security, legal, or reputational risk to Athlen or other users. Where reasonable, we will give you notice and a chance to cure. After termination, we will retain or delete data as described in the Privacy Policy.
10. Disclaimers
The Service is provided “as is” and “as available”. To the maximum extent permitted by law, Athlen disclaims all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, non-infringement, and any warranties arising from course of dealing or trade usage. We do not warrant that the Service will be uninterrupted, error-free, or that any data will be preserved without loss. We are not a calendar, payment, or tax-advice provider, and you should keep your own records.
11. Limitation of liability
To the maximum extent permitted by law, neither party will be liable to the other for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any lost profits, lost revenue, lost data, or business interruption, even if advised of the possibility. Athlen’s total cumulative liability arising out of or relating to the Service or these Terms will not exceed the greater of (i) the fees you paid Athlen in the 12 months preceding the event giving rise to the claim, or (ii) one hundred U.S. dollars (US$100). These limits apply regardless of the legal theory (contract, tort, statute, or otherwise) and survive termination.
12. Indemnification
You will defend, indemnify, and hold harmless Athlen and its officers, directors, employees, and agents from and against any third-party claim arising from (a) Your Content or your clients’ data; (b) your use of the Service in violation of these Terms or applicable law; or (c) the services you offer or deliver to your clients. Athlen will give you prompt notice of the claim and reasonable cooperation, and you will not settle a claim that imposes any obligation on Athlen without our consent.
13. Governing law and dispute resolution
These Terms are governed by the laws of the State of Delaware, U.S.A., without regard to its conflict-of-laws rules. Subject to the next paragraph, the state and federal courts located in New Castle County, Delaware will have exclusive jurisdiction over any dispute, and each party submits to that jurisdiction and waives any objection to venue.
Either party may seek injunctive or equitable relief in any court of competent jurisdiction to protect its intellectual property or confidential information. The U.N. Convention on Contracts for the International Sale of Goods does not apply.
14. Changes to the Service or these Terms
We may update the Service and these Terms from time to time. If we make a material change to these Terms, we will give you reasonable advance notice — for example, by email or an in-product notice — before the change takes effect. Your continued use of the Service after the effective date means you accept the new Terms. If you do not agree, stop using the Service before the effective date.
15. Miscellaneous
- Entire agreement. These Terms and the Privacy Policy are the entire agreement between you and Athlen and supersede any prior agreements about the Service.
- Severability. If any provision is held unenforceable, the rest remains in effect.
- No waiver. Our failure to enforce a right is not a waiver of it.
- Assignment. You may not assign these Terms without our written consent; we may assign them to an affiliate or in connection with a merger, acquisition, or sale of assets.
- Force majeure. Neither party is liable for delays caused by events beyond its reasonable control.
- Notices. Notices to Athlen must be sent to support@athlen.app. Notices to you may be sent to the email address on your account.
- Relationship. The parties are independent contractors; nothing in these Terms creates a partnership, joint venture, agency, or employment relationship.
16. Contact us
Athlen App, Inc., a Delaware corporation.
Registered office: c/o registered agent, Dover, Delaware, U.S.A.
General: hello@athlen.app
Support: support@athlen.app